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Web Site Promotion Tips and Advice
After trying out various strategies, tips and tricks given in many promotion sites we've come up with a few important tips and advice that have worked well for us. These tips would help you get a better listing, position and ranking in the popular search engines. They are simple to follow and are guaranteed to give you good results. Lets go through them right now!
- Quality
Site with Quality Content
The first and most important rule is to promote quality sites. Don't waste your time promoting junk sites. It won't pay off in the long run. This is honest talking here. You must be willing to spend time developing a quality web site, if you want your promotion efforts to pay off. The first month you won't do too well but as you keep adding new pages, getting new links and updating your site you will see your hits increasing over the months. Your site will get more traffic as time goes by. Also don't underestimate the importance of small web sites. Once they come to your web site and they like what they see they will usually link to you with a good review. I can't emphasize enough on building a quality web site. If you have a good web site you will definitely get a lot of traffic over time.
Important Tip: While we are on the subject of content here's a very important tip - Try to come out with something original or slightly different from what your competitors are coming out with. Write articles related to your field of experience and focus it on specific topics. For e.g. If we were to write on 'web site promotion', we would have thousands of sites competing with us in the search engines. Whereas if we were to write on 'Web site Promotion Tips and Advice' we would have a better chance of ranking high in the search engines. Now visitors would come to this page and through this page they may go to our web site promotion page or services page. The idea is to write something a little different from the norm to draw visitors to your site.
- Meta Tags
While preparing your meta tags don't use generic or common keywords, try to use a combination of keywords and see if you can make them different from your competition. This would give you a better chance with the search engines. Try to come out with something different and you'll probably do pretty well.
Tip: The golden rule for effective search engine submission is that all your important keywords should appear in your title, description, content and alt tags of your web page. This increases your keyword density and helps in boosting your ranking with the search engines.
- Concentrate
on the Big Search Engines
Google is my favorite search engine so I've really been concentrating on our listing, ranking and links here. Its brought us the most amount of traffic. Google brings in a lot of traffic because it takes keywords from the content as well as the meta tags resulting in a good chance of getting ranked high when searching for unique keywords. Also it gives a lot of importance to link popularity so getting many quality sites to link to yours can get rid of a lot of unwanted competition. Focus on the search engines that are sending you the most amount of traffic - understand their strategies, study their sites, visit forums and get as much of information as you can to tackle them. Contrary to popular belief Excite, Lycos, HotBot, Direct Hit don't send much traffic. Google by far is the Best.
- Get
Like-minded Sites to Link to You
This is the key to high search engine ranking and placement. Link Popularity means how many sites link to you. The idea behind link popularity is that other sites will link to you only if you are a quality site offering quality resources. Google uses this concept while ranking web sites. Get quality sites to link to you and you will get a good ranking in Google. This is also a great way to bring traffic to your site. Usually sites that link to us send us more traffic than the popular search engines.
- Be
Patient - Traffic increases over time
Be patient. Don't expect miracles to happen overnight. Promotion is a continuous process. You need to continue to update your site, add new articles and resubmit to search engines. Over time you will see your site coming up in search engines, getting better placement and sending you more visitors. Check your ranking every month. Be involved in the promotion process. Check your web site statistics to see which sites are sending you the most traffic. Work on getting new sites to link to you. Tweak the pages that are not sending you any visitors.
