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Submission Tips

In-depth info on search engine and how they index your page. The focus is to increasing your web sites rankings on the major search engines. There are two major types of search engines.

Meta Search Engines : As you know that search engine is a database system designed to index Internet address. The spider accepts a url, it then goes to that web site and retrieves the copy of the file found there. It then go through the file to collect essential data needed for the database. It then index the selected page based on the words or ideas contained in each document.

Directory Base Engine: A directory is basically a manual entry database system. You, as the end user submitting your url, will supply the directory with all of the needed information during the submission process. At a minimum, this information includes, url, title and a short summary of your website. Rarely will the directory have any program capable of visiting your website, although a few directories do have a simple spider capable of verifying that the url you provided was a valid url.

A directory (such as Yahoo, commonly mistaken for a search engine) depends on people for listings. The main difference between a search engine and a directory is that a directory does not make use of a spider or robot. In other words, a directory will not list your web page if you do not register it with them. Directories are usually divided into categories and you must submit your URL under the most appropriate categories.

Search engines vary which HTML tags to emphasize: titles, meta-tags, alternative text, body text, headings, etc. Directories primarily emphasize titles, the description you submit to them, and the category or categories you select in the directories. Therefor it is good idea to develop your submission strategies separately for these two different type of search engines.

Submission strategies:

To get optimal listings in search engine and directory queries, keywords and contents must be placed strategically throughout your web pages. To summarize, you need these words in phrases in:

There are other factors that affect search engine rankings are HTML layout, keyword frequency, keyword placement and link popularity.

Submit your pages to all search engines:

In general, we like to submit 5-6 web pages at a time to the major search engines to avoid a spam penalty. We do not recommend that you submit the same web pages to the search engines within a short time period even if you made changes to them, this might be considered spamming.

It is always a good idea to submit your main URL i.e. yourdomain-name.com accepted into a directory before you try to get more targeted pages listed. You will stand a better chance of getting multiple pages listed in a directory if your overall site has been accepted first. Though it is a tedious job to submit pages to all the search engines but there are lot of submission tools in the market today which do this job quickly in and easily. One of the tool that I use is submission2000 .

Re-submission of web pages:

Site submission is a never-ending, ongoing process because search engines constantly change their relevancy algorithms.

We recommend that you resubmit a web page to a search engine only when there is a significant change to web page. Note: Changing a meta-tag description does not constitute a significant change. Otherwise, we recommend resubmission every 3 to 4 months, depending on your traffic and your sales.

To see if your web pages have been added or deleted from a search engine, go to each of the search engines listed below and type in the string listed below the search engine name. Replace "companyname.com" with your URL (web site address).

AltaVista
url:companyname.com
HotBot
domain:companyname.com
Northernlight
url:companyname.com

Excite companyname.com (Note: We have found that this particular method is not very effective. If you have your company name in your title tag, then it might be best to check your web pages by typing your company name in the search query.)

If your web site has been accepted into a directory, you can then submit specialized pages within your web site to other directory categories. Once your site has been added to a directory, you should not have to resubmit it unless your business has significantly changed and you belong in a different category.